The Social Connection Magazine (July 2012)


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Is Facebook Making Us Lonely?

February 19, January 30, Starting an eco-business is something many of us long to do, although only a select few actually have the courage and grit forward with an idea. Enter Newf Surfboard Net -- an innovative new company inspired by giving back to the planet we all love to live and play on. December 2, Approximately mill November 25, Fifty years ago, in , a new icon was born. As a youth trend in California reached through the echelons of business circles, the Schwinn designer for engineering, research and development at the time, Al Fri October 22, Jacquie Ottman is the nation's foremost expert on green marketing and eco-innovation.

Now she's taking the Green Movement one step further. With WeHateToWaste. July 8, Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. A passionate believer in the power of social business, Mari is a top online marketing expert with her innovative strategies that accelerate profits through the use of social media. July 1, The Art of Conscious Law What if lawyers were peacemakers?


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What if you took your hardest problems to a lawyer to be solved? And what if you could count on receiving compassionate listening from your lawyer? June 11, This is truly the best time in history to be an entrepreneur. Things that would have cost governments and businesses millions of dollars just ten years ago, can now be done better by a solopreneur with a budget May 22, The Yoga Alliance is the largest non-profit association in the U.

Join them in their mission to grow and sustain the yoga lifestyle. Spamming on online social networks is quite prevalent. A primary motivation to spam arises from the fact that a user advertising a brand would like others to see them and they typically publicize their brand over the social network.

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Detecting such spamming activity has been well studied by developing a semi-automated model to detect spams. In some online social networks like Twitter, users have evolved mechanisms to report spammers [] which has been studied and analyzed. Privacy concerns with social networking services have been raised growing concerns among users on the dangers of giving out too much personal information and the threat of sexual predators.

Users of these services also need to be aware of data theft or viruses. However, large services, such as Myspace and Netlog , often work with law enforcement to try to prevent such incidents. Furthermore, there is an issue over the control of data and information that was altered or removed by the user may, in fact, be retained and passed to third parties. This danger was highlighted when the controversial social networking site Quechup harvested e-mail addresses from users' e-mail accounts for use in a spamming operation. In medical and scientific research, asking subjects for information about their behaviors is normally strictly scrutinized by institutional review boards , for example, to ensure that adolescents and their parents have informed consent.

It is not clear whether the same rules apply to researchers who collect data from social networking sites. These sites often contain a great deal of data that is hard to obtain via traditional means. Even though the data are public, republishing it in a research paper might be considered invasion of privacy.


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Privacy on social networking sites can be undermined by many factors. For example, users may disclose personal information, sites may not take adequate steps to protect user privacy, and third parties frequently use information posted on social networks for a variety of purposes. However, because such forums are relatively easy to access, posted content can be reviewed by anyone with an interest in the users' personal information".

These would involve "friending" and "following" large numbers of random people to thwart attempts at network analysis. Privacy concerns have been found to differ between users according to gender and personality. Women are less likely to publish information that reveals methods of contacting them. Personality measures openness , extraversion , and conscientiousness were found to positively affect the willingness to disclose data, while neuroticism decreases the willingness to disclose personal information.

Is Facebook Making Us Lonely? - The Atlantic

Another debate lies in the design of algorithmic systems to target specific audiences on social networking sites. With multiple formats for marketing, Facebook offers a variety of direct marketing options for advertisers to reach their intended audience. For example, these ads may appear as suggested ad posts on the home News Feed or on the right side of the feed as a banner. Businesses may create a page to outline their company and post related information, promotions and contact information to it, directly reaching their interested audience.

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Users who "like" a business page will be subscribed to receive these business' updates on their home News Feed. Banner ads and suggested posts are paid for by marketers and advertisers to reach their intended audience. A study of the emotional responses to advertising on Facebook found that Business Pages found the highest appeal to users because they were only recommended when liked by the user or the user's friends. The quantity of engagement on Facebook posts are measured, relaying important information about the user audience and their actions online.

The debate questions to what extent the design of these systems is compromising the needs, privacy and information of the users. More research is needed to evaluate if allowing advertising to access user information to specifically tailor content to their choices and interactions, for example by placing ads within their personal feeds and throughout their use of the site, is compromising the user's information and social wellbeing.

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John Herrman compares the function of algorithms in adjusting content to omniscience and recounts the unpleasant experiences that coincide as a result. He calls to web browsing on Amazon, where products he browsed through briefly reappear on other news feeds, including his Instagram feed. On April 10, , Mark Zuckerberg testified before Congress on questions defining Facebook's policy, information handling and data design systems.

Congress placed emphasis on addressing Facebook's tracking of user data online, skeptical that the social networking site can regulate itself. Through data mining , companies are able to improve their sales and profitability. With this data, companies create customer profiles that contain customer demographics and online behavior.

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A recent strategy has been the purchase and production of " network analysis software". This software is able to sort out through the influx of social networking data for any specific company. Facebook's controversial "Social Ads" program gives companies access to the millions of profiles in order to tailor their ads to a Facebook user's own interests and hobbies. However, rather than sell actual user information, Facebook sells tracked "social actions".

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That is, they track the websites a user uses outside of Facebook through a program called Facebook Beacon. There has been a trend for social networking sites to send out only "positive" notifications to users. For example, sites such as Bebo, Facebook, and MySpace will not send notifications to users when they are removed from a person's friends list. Likewise, Bebo will send out a notification if a user is moved to the top of another user's friends list but no notification is sent if they are moved down the list. This allows users to purge undesirables from their list extremely easily and often without confrontation since a user will rarely notice if one person disappears from their friends list.

It also enforces the general positive atmosphere of the website without drawing attention to unpleasant happenings such as friends falling out, rejection and failed relationships. Many social networking services, such as Facebook , provide the user with a choice of who can view their profile. This is supposed to prevent unauthorized users from accessing their information. By making their profile private, teens can select who may see their page, allowing only people added as "friends" to view their profile and preventing unwanted viewing of the profile by parents.

Most teens are constantly trying to create a structural barrier between their private life and their parents. This is designed to prevent unauthorized users from adding, changing, or removing personal information, pictures, or other data. Social networking sites have created issues among getting hired for jobs and losing jobs because of exposing inappropriate content, posting photos of embarrassing situations or posting comments that contain potentially offensive comments e.

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There are works which recommend friends to social networking users based on their political opinions. If a potential applicant expresses personal opinions on political issues or makes potentially embarrassing posts online on a publicly available social networking platform, employers can access their employees' and applicants' profiles, and judge them based on their social behavior or political views. According to Silicon Republic's statistics, 17, young people in six countries were interviewed in a survey. There have been numerous cases where employees have lost jobs because their opinions represented their companies negatively.

In September , a woman got fired over Facebook because she posted disruptive information about her company stating that military patrons should not receive special treatment or discounts. A manager of the company found her opinion online, disagreed with it, and fired her because it went against the company's mission statement.

She lost her job, and was put under investigation by the Secret Service. Not only have employees lost their jobs in the United States, but it has happened with social network users internationally. In April , a Lloyd's banking group employee in the United Kingdom was fired for making a sarcastic post about the higher salary of her boss in relation to hers.

The photo went viral exposing it all over the Internet. The company decided to cut her benefits because it was costing them additional funds. Cases like these have created some privacy implications as to whether or not companies should have the right to look at employees' social network profiles. In March , Facebook decided they might take legal action against employers for gaining access to employee's profiles through their passwords.

He also said users shouldn't be forced to share private information and communications just to get a job.

According to the network's Statement of Rights and Responsibilities, sharing or soliciting a password is a violation to Facebook. Employees may still give their password information out to get a job, but according to Erin Egan, Facebook will continue to do their part to protect the privacy and security of their users. The relative freedom afforded by social networking services has caused concern regarding the potential of its misuse by individual patrons. He had posted a fake page on Facebook purporting to be that of a former school friend Matthew Firsht, with whom he had fallen out in The page falsely claimed that Firsht was homosexual and that he was dishonest.

At the same time, genuine use of social networking services has been treated with suspicion on the ground of the services' misuse. In September , the profile of Australian Facebook user Elmo Keep was banned by the site's administrators on the grounds that it violated the site's terms of use. Keep is one of several users of Facebook who were banned from the site on the presumption that their names aren't real, as they bear resemblance to the names of characters like Sesame Street 's Elmo.

The Social Connection Magazine (July 2012) The Social Connection Magazine (July 2012)
The Social Connection Magazine (July 2012) The Social Connection Magazine (July 2012)
The Social Connection Magazine (July 2012) The Social Connection Magazine (July 2012)
The Social Connection Magazine (July 2012) The Social Connection Magazine (July 2012)
The Social Connection Magazine (July 2012) The Social Connection Magazine (July 2012)
The Social Connection Magazine (July 2012) The Social Connection Magazine (July 2012)
The Social Connection Magazine (July 2012) The Social Connection Magazine (July 2012)
The Social Connection Magazine (July 2012) The Social Connection Magazine (July 2012)
The Social Connection Magazine (July 2012)

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